Turning search visibility into sustained organic growth
Sell My Home needed a more scalable way to reach homeowners and buyers across the UK without relying on geographically limited traditional marketing. We developed a long-term SEO strategy focused on stronger search visibility, qualified traffic and consistent organic lead generation.
$43,700
WORTH OF TRAFFIC
571
KEYWORDS RANKED
Sell My Home had relied on traditional marketing channels such as outdoor advertising, print and Yellow Pages, but results varied and campaigns were limited by geography and cost. The business wanted to reach customers across England, Northern Ireland, Scotland and Wales while building a more sustainable source of traffic. With the pandemic adding further uncertainty in 2020, the company also needed its website to play a much stronger role in supporting continued growth.
The approach
01
Target the searches that matter
We built a set of 950 relevant keywords around the real estate market and Sell My Home’s services, giving the SEO strategy a clear foundation for targeting the right search opportunities.
02
Optimise the pages that could drive growth
We identified the pages that required optimisation and completed 53 on-page SEO activities in under 80 days, including improvements to page titles, descriptions and other search-focused elements.
03
Build rankings that compound over time
We rolled out a 12-month SEO plan focused on improving rankings, strengthening local search visibility and driving more qualified organic traffic to the website.
Within the first 30 days, Sell My Home began gaining stronger visibility in search, with more consistent crawling and improved local presence through Google Business Profile.
By month ten, the website was ranking for 571 of the 950 targeted keywords. Combined with conversion rate optimisation, 6.8% of qualified website traffic converted into leads, while the organic traffic generated was valued at approximately $43,700 per month.
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XYZ,Owner,Sell My Home
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