Turning an admissions slowdown into measurable enrolment growth
When the pandemic disrupted a critical admissions period, The Kalyani School needed a new way to reach parents and fill vacant seats. A focused Facebook and Instagram campaign generated 113 leads and more than ₹25.4 lakh in revenue within 36 days.
₹25.4L+
REVENUE GENERATED
7,715%
ROAS
113
LEADS GENERATED
The pandemic arrived just before a key admissions period, disrupting the response The Kalyani School had typically seen from parents. Alongside seats in its newly launched Class XII batch, vacancies had also emerged in Classes VII and XI. The school needed to rebuild admissions momentum while reassuring parents that learning would continue effectively through online classes.
The approach
01
Focus on high-priority admissions
We identified Classes VII, XI and XII as the immediate admissions priorities and built the campaign around reaching parents most likely to be considering those classes.
02
Build a stronger conversion journey
Facebook and Instagram campaigns were connected to dedicated landing pages designed to turn interest into enquiries. The landing pages were integrated with the school’s CRM and tested to improve campaign performance.
03
Optimise around real performance
Campaign creatives used a mix of images, infographics and video to communicate the school’s offering and continued learning experience. Once the campaigns went live, performance was monitored daily and targeting, creatives and delivery were continuously optimised.
The campaigns generated 113 leads and more than ₹25.4 lakh in revenue within 36 days, delivering a 7,715% return on ad spend.
The campaign also reached approximately 2 lakh people across Facebook and Instagram and helped The Kalyani School meet its admissions requirements during a period when the pandemic had significantly disrupted the normal admissions cycle.
"I have been working with Ammar for a while now and I have to commend his great presence of mind and problem solving skills. I am happy to say that I chose Ammar to be one of our digital partners. I have seen a huge revenue spike since my collaboration with him. Great job! "
Prerna Mahtani, Digital Consultant, The Kalyani School
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