Turning product demand into stronger ecommerce returns
Perfume N Cologne needed to protect online revenue as consumer spending tightened during the pandemic. We developed a focused paid media strategy around high-margin, fast-moving products, stronger offers and conversion-led creative.
![2052 [Converted]](https://betam.alphamarcateers.store/wp-content/uploads/2026/09/2052-Converted.jpg "2052 [Converted]")
$2,079
REVENUE GENERATED
201%
ROAS
78%
INCREASE IN CONVERSION RATE
Perfume N Cologne had an established ecommerce business and a wide product catalogue, but the pandemic significantly reduced consumer spending and put pressure on revenue. With customers becoming more cautious about purchases, the business needed to use its advertising budget more effectively, focus on products with the strongest commercial potential and turn more website traffic into sales.
The approach
01
Focus on the products with the strongest potential
We identified two fast-moving products that generated the highest profit and concentrated the campaign around them, allowing the available media budget to work harder against clear commercial priorities.
02
Use offers to drive conversion
We developed offer-led messaging and campaign creatives designed to encourage immediate purchase rather than delayed consideration, helping create stronger reasons for customers to convert.
03
Build creative around different buying triggers
Across the campaign, we created 48 ad copies that spoke directly to target audiences with different offers and messaging, giving the campaign multiple ways to attract attention and drive customers to the website.
In May 2020, the campaign generated $2,078.8 in revenue and achieved a 201% return on ad spend. Paid campaigns contributed 25% of Perfume N Cologne’s overall revenue, while the conversion rate increased by 78%.
The ads reached 50,712 people and brought 1,557 new visitors to the website, helping the business generate measurable ecommerce activity during a period of reduced consumer spending.
"Great work for Perfume N Cologne! Good knowledge in the field of E-Commerce. Delivering great ROAS for us on all our Ad Campaigns."
Abdeali Jafferjee, MD, Perfume N Cologne
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