Turning complex healthcare products into qualified digital demand
GE Healthcare needed a more efficient way to reach potential buyers for its ultrasound imaging solutions across five markets. We developed a focused paid media strategy designed to improve lead quality, reach and acquisition efficiency.
90
QUALIFIED LEADS
400%
ROAS
450%
DECREASE IN AVG. CPA
GE Healthcare had strong global brand recognition, but its existing marketing approach was becoming less efficient in developing markets. High marketing costs and lower returns made it harder to maintain margins on its high-value ultrasound products. The challenge was to reach relevant buyers across five target countries, generate qualified leads and create a more cost-efficient path from awareness to enquiry.
The approach
01
Start with the right markets and audience
We launched four paid campaigns across Google Search, YouTube and Bing, combining search intent with broader product visibility to reach prospects at different stages of consideration.
02
Build a multi-platform acquisition mix
We launched four paid campaigns across Google Search, YouTube and Bing, combining search intent with broader product visibility to reach prospects at different stages of consideration.
03
Refine for lead quality and efficiency
Campaigns were continuously reviewed against lead generation and acquisition costs. We adjusted targeting and media delivery to bring more qualified prospects to GE Healthcare’s product pages while improving overall campaign efficiency.
In just a few months, the campaigns generated 90 qualified leads for GE Healthcare and delivered a 400% return on ad spend across the campaign activity.
The campaigns also helped GE Healthcare reach new audiences across its five target markets, increase traffic to its product pages and improve the efficiency of its digital acquisition efforts.
" ADD REVIEW"
XYZ, Owner, GE Healthcare
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